Tone of Voice
There is huge benefit in training up junior marketers or PR professionals to take on writing responsibilities. By doing this, more can be done in-house and done well: blogs, press releases and social media copy. You can then call on us ‘old hats’ for your more detailed, nuanced writing projects.
We will thrash out what more could be written in-house, the experience of the team members to be trained, as well as brand messaging, USPs and tone of voice. Importantly, we will discuss where you’d like the copy to gain traction and the specific target audiences you’re trying to reach.
We then create a bespoke course for you, complete with suitable, approved exercises that will be done both before and during the course. These are designed to be engaging, thought-provoking and enjoyable.
Hosted by TPW’s Founder and Head of Content, course delegates will learn new approaches to writing – from understanding different audiences and distribution channels to the importance of a ‘hook’ and how to think like a journalist. Plus, the sin of bland or beige copy – and what to do about it.
Writing tips booklet
After the workshop, the trained delegates will receive a ‘Write Like a Writer’ booklet; a cheatsheet to refer back to. There will also be personal feedback on strengths and where there’s room for improvement.