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& some tips of the trade

Content marketing: when less IS more…

Emma Hayward
I’m Emma Hayward, one of the new trio of journalists turned content creators at The Power of Words B2B copywriting consultancy. As I child I was glued to ‘John Craven’s Newsround’. That shows just how long I’ve been a news and information junkie.  As a journalist in local, national and i…

Why waffle wastes golden opportunities to engage.

Jess Watson
As you heard in our previous blog The Power of Words is now a B2B copywriting consultancy (always selling). Well, I’m Jess Watson, part of the new writing team – one of a trio of journalists turned content creators – and today, dear audience, I am on a rampage about waffle. “Energetic, enthus…

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