Our collective

Storytellers, above all…

Welcome to TPW’s copywriter collective

As storytellers, we are masters in the art of simplifying the complicated and understanding what makes your business, your clients and your customers tick.

We constantly dig for juicy angles to keep your audiences hooked and use The Power of Words to inform, intrigue and influence.

Tessa Parry-Wingfield

Founder & Head Of Content

The original TPW, Tessa founded The Power of Words seven years ago and is now proud to be at the helm of this growing copywriter collective. A hater of jargon and waffle and a lover of enticing titles and compelling narratives, she’s built up a prestigious portfolio of B2B clients. In-house marketers and agencies come back to Tessa time and time again for her savvy ideas and straight-talking content advice.

Off-script:

From ‘Finding Hygge’ in Denmark, to interviewing the likes of Ken Livingstone, Quentin Tarantino and Julie Andrews (and even reporting on sheep racing in Sark), Tessa’s colourful journalistic career certainly gave her an eclectic start to storytelling.

Tania Lewys-Lloyd

Writer

Tania is a copywriter and content crafter for brands big and small. An experienced marketer with 20 years under her belt, she knows her AIDA from her PAS. She’s worked her wordsmithery magic on powerhouses like the NHS and the British Red Cross, as well as helping start-ups and SMEs catapult out of the blocks. She’s a natural storyteller and insatiably curious. Getting to know a company inside and out and crafting its story for all, puts real fire in her belly.

Off-script:

Always one for a bit of globetrotting, Tania loves to indulge in a good yarn about that time she stayed in a convent in Jerusalem, conquered her fear of heights skydiving in Kaikōura, or scrubbed campervans in the Australian outback.

Jess Watson

Writer

Jess is a highly experienced B2B copywriter and content creator, who’s relentless about finding the best way to tell and sell a story. She’s worked in journalism, communications and PR and has particular specialisms in writing thought-leadership features, corporate reports, brochures, SEO content, blogs and website copy.

Off-script:

As a journalist, Jess worked on several high-profile stories and interviewed some inspiring and courageous people. She once visited Sweden to film a survivor of the Asian tsunami who had been pictured running towards the wave to save her children. Plus, she also interviewed the driver of the London bus at the centre of the 7/7 bombings.

Fiona Adams

Writer

Fiona cut her journalistic teeth in Fleet Street at Robert Maxwell’s European Newspaper. After seven years at the paper she moved to the BBC, sub-editing for a number of its biggest consumer titles, including BBC Music, the Radio Times and Gardens Illustrated. Then, at Surrey’s Sheengate Publishing, she took charge of several of its titles over the course of 11 years, before finishing in 2021 as editor of its flagship publication, The Richmond Magazine.

Off-script:

In the line of duty, Fiona has risked life and limb dog sledding in the Arctic, braved vampire facials and fat freezing and interviewed celebrities as diverse as Samira Ahmed, Liz Earle and Suzanne Vega. A graduate of German and Russian, she fancied joining MI5 but failed the language exam. Journalism has proved just as exciting, but marginally less dangerous.

Miranda Jessop

Writer

After a ten year career in food and travel PR, a stint at a national glossy magazine allowed Miranda to find her true vocation: journalism. She’s been writing ever since and easily adapts her style to suit a wide variety of content formats – from interviewing celebrities for magazines to creating blogs for financial organisations.

Off-script:

From Julian Clary to Jacqueline Wilson, Miranda has been lucky enough to interview so many iconic personalities. Nothing inspires her more, however, than telling the stories of everyday people who are truly making a difference.

Tessa Thornley

Writer

The other Tessa is a professional and qualified copy editor and writer. She lived in Vancouver for fifteen years, where she worked at the University of British Columbia. Since returning to the UK a few years ago, she’s been building up a freelance business as a copywriter and, as an editor, working on fiction and non-fiction.

Off-script:

Tessa has recently edited a novel about the acid house scene, a book on women’s intuition and is currently working on a million-word memoir. With her writer’s hat on she has produced content about Canada, buying used trucks and recycling metals.

“A supreme communicator. Smart, incisive and a joy to work with.”

Bridgid Nzekwu, Director of Media Training, PA Media
“Complex subject matters brilliantly presented in a smart and polished way that brands strive for.”

John Power, Global Lead, Programme Management, Reuters
“Natural storytelling with a deep understanding of brands and what they are trying to achieve.”

Munira Ibrahim, MD, Dods Intelligence
“Tessa is a first-class writer, editor and journalist. Her excellent people skills mean she gets the very best out of every interview and engagement. She is a genuine pleasure to work with.”

Ross Butler, CEO of Linear B Media
“Working with Tessa is always rewarding for both us as designers, but ultimately the client. As an extension of our team, her strategic approach to understanding a brief, researching a given topic and getting under the client’s skin is testament to well written content – every time.”

Kerrie Palmer, Associate Partner, Buchanan
“Incredibly reliable and brilliant writing, with time to really understand our business, purpose and tone of voice.”

Gabriella Bord, Co-Founder of Made by Chapter

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