Idea Generation

For carefully thought-out campaigns, it’s worth investing in our idea generation. Our journalist writers create a raft of story concepts in varying different formats – from articles, to videos, infographics and even podcasts – so you can keep your audiences on their toes. This strategy is also ideal for agencies when pitching for new business. We get to know your target client inside-out and then hand over exciting content ideas and formats, that will help you seal the deal.



  • Idea brainstorm:

    A call or a meeting (max two hours) where we discuss your messaging, USPs, tone of voice (if this is not on point, see below), audiences, the current market and what your competitors are up to.

  • TPW research:

    This is where the journalistic magic happens. Based on our brainstorm, we then research a raft of ideas that will appeal to your audiences, inform, engage – and importantly, give a fresh perspective.

  • Content calendar:

    We will share a content calendar of these ideas and their ideal distribution dates. We work to a six month timetable, after which we suggest another brainstorm, so the ideas remain contemporary.

  • The copy itself:

    Then, of course, we can do the writing – blogs or longer-form articles. Our writers will be in touch monthly for check-ins and approvals, otherwise, it’s all taken care of.

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