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Did I lie to you?

Tessa Parry-Wingfield, Head of Content at TPW
A few months ago I was pitching to a client for a new content job, when said client took me to task on how I described The Power of Words as a ‘content consultancy’. I was rather taken aback. Now, true to my trade, I looked up ‘consultancy’ in the Oxford English (which seemed completely daft, bu…

TPW’s 2021 B2B banned word list – and what to use instead…

Tessa Parry-Wingfield, Head of Content at TPW
Disclaimer: that’s a whole lot of acronyms in one heading, when we normally advocate avoiding them altogether. Our bad… Back to the article topic and much as we may try to escape the deluge of look back-ery, the end of the year always lends itself to a bit of reflection.  At The Pow…

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