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MESSAGING MASTERY: HOW TO WRITE TO TRIGGER EMOTION๏ฟผ

Tessa Parry-Wingfield, TPW Founder & Head of Content
If you missed TPWโ€™s inaugural vodcast on ๐— ๐—˜๐—ฆ๐—ฆ๐—”๐—š๐—œ๐—ก๐—š ๐— ๐—”๐—ฆ๐—ง๐—˜๐—ฅ๐—ฌ, with our Founder Tessa P-W and guest speaker Vanessa Cuddeford, Strategic Comms Expert fear not, the recording is here. Weโ€™ve also picked the best bits below in a blog. Read on to discover: How we make decisions based on emotion, …

Omne trium perfectum: everything that’s perfect comes in threes…

Tessa Parry-Wingfield, TPW Founder & Head of Content
We couldnโ€™t agree more.ย  Especially when it comes to messaging or key messages. Here are three reasons ๐—ฎ๐—น๐—น ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฒ๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฟ๐˜‚๐—น๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฟ๐—ฒ๐—ฒ in their messaging and copy: โœ๏ธThree is the smallest number required to make a pattern. Our brains like patterns. ๐—ฆ๐—ต๐—ผ๐—ฟ๐˜, ๐—บ๐—ฒ๐—บ๐—ผ๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฒ๐—ฟ…

HOW TO CREATE KEY MESSAGES FOR EFFECTIVE CONTENT MARKETING – WITH EXAMPLES!

Tessa Parry-Wingfield, TPW Founder & Head of Content
An effective content marketing strategy is one of your most valuable business assets. Research shows that content marketers with a defined strategy in place drive 7.8 times as much unique traffic as those without. But how do you know how to write the messaging for an effective campaign? We ta…

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