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& some tips of the trade

Reel ‘em in: why you need catchy headlines

Tessa Parry-Wingfield, TPW Founder & Head of Content
Headlines are the bait on your fishing rod. Nobody’s going to bite at a dull, listless summary of your content. Think punchy, catchy descriptions that distil your message and attract your perfect clients or customers. Whether you’re writing blogs, brochures, ads, articles, websites, newslette…

Three ways to boost your brand’s tone of voice

Tessa Parry-Wingfield, TPW Founder & Head of Content
In this article on tone of voice, you’ll discover: Why you need a compelling tone of voice to catch the attention of customers in 2022Why authenticity beats whackyWhy everyone in your organisation needs a shared tone of voice It’s easy to get so caught up in communicating all the great thi…

TPW vodcast #2: Fine Tuning Your Tone of Voice

Tessa Parry-Wingfield, TPW Founder & Head of Content
The Power of Words brings you a vodcast or video-cast on ‘Fine Tuning Your Tone of Voice’ with galvanizing guest speaker – Nick Parker, Creator of Voicebox. Please click on link below to listen. https://youtu.be/T-ZZdCPG5foThis vodcast is for businesses (or agencies on behalf of clients) who …

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