Omne trium perfectum: everything that’s perfect comes in threes…

May 18, 2022

We couldnโ€™t agree more.ย  Especially when it comes to messaging or key messages.

Here are three reasons ๐—ฎ๐—น๐—น ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฒ๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฟ๐˜‚๐—น๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฟ๐—ฒ๐—ฒ in their messaging and copy:

โœ๏ธThree is the smallest number required to make a pattern. Our brains like patterns. ๐—ฆ๐—ต๐—ผ๐—ฟ๐˜, ๐—บ๐—ฒ๐—บ๐—ผ๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐˜‚๐—ฎ๐˜€๐—ถ๐˜ƒ๐—ฒ.

โœ๏ธWeโ€™ve historically ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐˜๐—ฟ๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ ๐˜๐—ผ ๐˜๐˜‚๐—ป๐—ฒ ๐—ถ๐—ป to groupings of three:

๐—ฅ๐—ฒ๐—น๐—ถ๐—ด๐—ถ๐—ผ๐—ป: The Father, Son, and Holy Ghost.

๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ: Sex, drugs and rockโ€™nโ€™roll.

๐—ฆ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ: Newtonโ€™s Three Laws of Motion.

๐—”๐—ฟ๐˜: Aesthetic composition in thirds. 

โœ๏ธIn marketing, thereโ€™s also a belief that this system of steps engages audiences the most effectively: ๐—–๐—ผ๐—ด๐—ป๐—ถ๐˜๐—ถ๐—ผ๐—ป (๐—ฎ๐˜„๐—ฎ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€ / ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด), ๐—”๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜ (๐—ณ๐—ฒ๐—ฒ๐—น๐—ถ๐—ป๐—ด, ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐˜€๐˜ ๐—ผ๐—ฟ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ฟ๐—ฒ), ๐—•๐—ฒ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ผ๐˜‚๐—ฟ (๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป).

So, why not ๐—๐˜‚๐˜€๐˜ ๐——๐—ผ ๐—œ๐˜! Give it a goโ€ฆ

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