Omne trium perfectum: everything that’s perfect comes in threes…

We couldn’t agree more.  Especially when it comes to messaging or key messages.

Here are three reasons 𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲 𝗼𝗳 𝘁𝗵𝗿𝗲𝗲 in their messaging and copy:

✍️Three is the smallest number required to make a pattern. Our brains like patterns. 𝗦𝗵𝗼𝗿𝘁, 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲, 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝘂𝗮𝘀𝗶𝘃𝗲.

✍️We’ve historically 𝗯𝗲𝗲𝗻 𝘁𝗿𝗮𝗶𝗻𝗲𝗱 𝘁𝗼 𝘁𝘂𝗻𝗲 𝗶𝗻 to groupings of three:

𝗥𝗲𝗹𝗶𝗴𝗶𝗼𝗻: The Father, Son, and Holy Ghost.

𝗖𝘂𝗹𝘁𝘂𝗿𝗲: Sex, drugs and rock’n’roll.

𝗦𝗰𝗶𝗲𝗻𝗰𝗲: Newton’s Three Laws of Motion.

𝗔𝗿𝘁: Aesthetic composition in thirds. 

✍️In marketing, there’s also a belief that this system of steps engages audiences the most effectively: 𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 (𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 / 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴), 𝗔𝗳𝗳𝗲𝗰𝘁 (𝗳𝗲𝗲𝗹𝗶𝗻𝗴, 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗼𝗿 𝗱𝗲𝘀𝗶𝗿𝗲), 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 (𝗮𝗰𝘁𝗶𝗼𝗻).

So, why not 𝗝𝘂𝘀𝘁 𝗗𝗼 𝗜𝘁! Give it a go…