Messaging & Tone of Voice

If you have various members of your team communicating with external audiences, it can be hard to sound consistent. It’s also vital to know what you stand for – and how you stand out from the crowd. Whether you’re a start-up looking for a voice that hits the right notes, or a more established business wanting to hammer down or evolve your unique selling points, TPW’s messaging and tone of voice framework – with the option of interactive workshops – will set you on the straight and narrow.

  • Brainstorm:

    This helps us understand your business objectives, current tone of voice and messaging hurdles, strategic aims and audiences.

  • TPW research:

    We analyse your marketing materials/ external comms and what your competitors are doing.

  • TOV & messaging framework:

    We create a practical, but colourful guide for anyone who’s writing for your brand (and that’s pretty much everyone, as emails count). It includes: your specific tone of voice vis-à-vis your audiences, key messaging, email templates and other useful tranches of copy.

  • Workshops:

    Hosted by TPW’s Founder and Head of Content, diverse opinions are brought to the table in these interactive online sessions. With sales, marketing and senior leadership coming together, effective messaging and tone of voice are explored and new strategies dissected – so everyone involved in external comms is singing from the same song sheet.


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