Copywriting

Bite-sized, but by no means diminutive in terms of impact, blogs are an excellent way to drip-feed your stories to the world and maintain a manageable, but engaging online presence.

Thought leadership is the ubiquitous term for content that should offer a fresh perspective. And yet, articles claiming to be of this genre are often anything but.

Often based on statistics from polls or surveys, research reports (or insight studies) are an excellent way to position your business as a market leader, by telling some ‘new’ news and exploring lesser-heard angles.

As journalists first, our writers have a veritable smorgasbord of expertise in writing video scripts. With a less is more approach, we write with immediacy and include animation instructions for designers.

Done well, infographics are particularly effective when you have lots of stats to convey. With just a smattering of copy, choosing the right wording makes the difference; writing to imagery is also important – but often overlooked.