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How

So you can reach the holy grail of connected communications that educate and engage, TPW’s solution is a simple, yet extremely effective 3-step approach for your business.

To engage your customers and to inspire your employees.

person exploring

Discover

Why would a customer choose you?

When businesses are asked this question, they think they know the answer. But often, it’s just assumed, too samey and bland or not clear and compelling.

Here’s how TPW can help your brand discover its WHY – the North Star of connected communications.

Investigate:
Why would a customer choose you?

First comes a voyage of discovery – understanding your Why. Why do you exist? The problem you solve, not the products you sell. An age-old mistake. We speak to many of your stakeholders – your team, your customers and strategic partners – to hear all the voices and discover exactly what’s going on with your communications – internally and externally.

Perceptions vs reality. Confusion vs clarity.

Research:
Engaging your audiences and being distinctive in your market

We use a range of methodologies and approaches to address individual needs and objectives. These can be UK only, or multi-market.

From exploring audience engagement with your brand, products or services, to analysing your market, your competition and identifying points of difference – and therefore growth opportunities.

Collate:
Bringing together the investigation

We use a range of methodologies and approaches to address individual needs and objectives. These can be UK only, or multi-market.

From exploring audience engagement with your brand, products or services, to analysing your market, your competition and identifying points of difference – and therefore growth opportunities.

Value proposition:
Your WHY, WHO and WHAT

Then comes your unique new value proposition – your Why, Who and What – that will subsequently guide all your connected communications from that moment on.

This can include messaging and tone of voice, guidelines for employees to inject your new value proposition into all their comms – and additional segmentation for different departments if needed.

Define

Creative and strategic thinking

Now is the time for ideas. The good, the bad and the brilliant. The perfect combination of creativity and practicality.

Smart concepts and approaches that will get you noticed, bolstered by clever planning that puts you on the front foot for your upcoming connected communications campaigns.

Collaborative session:
Thinking out loud, together

What ideas do you have? What’s coming up that you want to shout about? What do you have to cover – in terms of the upcoming requirements of the business, across departments? We will brainstorm with you, while bringing fresh thinking to the table that fits your strategic needs.

Insight:
Quantitative & qualitative actionable research
We carry out qualitative and quantitative research (panels, polls, surveys), that help create innovative concepts, actionable insight and creative output for your comms. This will help position you as a thought leader – that’s able to engage and educate the right audiences. Getting them to lean into your brand…
How to communicate:
Your new Why, Who and What
Once we have ideas that resonate with you, and importantly, we know will resonate with your customers, we work out how to communicate the problem you solve. Is it worth pouring energies into an intriguing video campaign, podcasts or educational eBooks? We’ll advise on a clever combination of many formats, depending on your budget.
Content strategy
Smart, proactive planning
Then we plan – content strategy in quarterly cycles, so you can be on the front foot, rather than perpetual tail chasing. This calendar mapping takes huge legwork off your marketing teams and ensures your comms are echoing important industry and news events throughout the year.

Deliver

Engaging thought leadership

Once a strategy is in place, based on your value proposition, the delivery phase can kick into action. Superior in quality and varied in format, we bring together the right experts for your unique campaign.

If your brand already has a comms strategy and vision in place, we can execute on that as your content creation partner.

An extension of your team

A collective of industry specialists who’ve been around the block – from content strategists, journalists and project managers – we work as your connected communications partner, in tandem with your busy team.

Adding joined up thinking, and alleviating your legwork.

Content creators
We are a strategic mix of journalists, comms experts and project managers with extraordinary shared experience. Between us, we’ve worked on many multi-platform, multi-media global campaigns.
Engaging in the right way
Video, podcasts, events, thought leadership articles, eBooks, animation, design, photo essays, newsletters, photography, sponsored content, billboards.
Distribution analysis & advice
From TikTok to LinkedIn…all the way to Out of Home (OOH), we advise on the right platform for the right story – and the right format.
Analysing impact
After the delivery of a campaign, we can evaluate the impact of your communications – in particular when it comes to the effectiveness of sponsored or branded content.
About us
Meet our passionate experts whose mission it is to join up your comms…

Book a free discovery call with TPW’s CEO

…where we can delve into the areas where your business comms might be feeling a little broken.

book now