As the whole world talks about Diversity, Equity and Inclusion (DEI), how best should a prominent, international consulting firm communicate that this is a topic it believes in and supports – and not be accused of virtue signalling or doing for just PR purposes?

We created a compelling series for the company’s many platforms – website, LinkedIn, newsletters and events. The TPW team journalistically interviewed many employees, asking unexpected questions to unearth poignant personal thoughts on DEI that weren’t the obvious and at times, quite confrontational.

From a first-hand account from a former Grenfell Tower resident, personal experiences living with neurodiversity and raw discussions on being trans in the workplace, the series was fresh and fantastically received – internally and externally. Being so honest and personal was new territory for its internal comms team; a risky strategy. But it portrayed those featured as the type of interesting people you’d want to work with and an organisation you’d want to work for. Up next: a social mobility series.