Making data exciting in a saturated space…
A data expert company, in the sphere of AI, Cloud and Machine Learning, was on a heady growth journey. But, as its capabilities expanded on a new global scale, its comms and marketing had been overlooked. It was time to discover how to explain its worth to potential clients and then go about spreading the word.
With so many new people and products being introduced to the company, deciphering the organisation’s USPs from its audience’s standpoint was an urgent first step. Then came the tricky task of generating ideas around making data exciting and interesting – and then most importantly, educating potential customers on the value of their data.
From interview-led articles, newsletters and eBooks to award entries and podcast ideas, this data intelligence specialist, went from quiet outlier to much talked about heavyweight in the industry. The next step is adding TPW design and video to its comms mix.