Putting thought into leadership at global business summit…
With just one week to go before a global business summit, designed to foster diplomatic, economic, and cultural cooperation, TPW was asked to create thought leadership articles for the entire event – consisting of panel discussions and fireside chats. All within just four days…and remotely.
We put in place a team of ten writers and project managers to record and distribute the live stream recordings and ensure efficiency and an Editorial Chief to guarantee exceptional quality of content. Producing 30 thought leadership articles created by a crack team.
This guaranteed great comms and content marketing collateral for months after the summit ended for all stakeholders – including governments, business leaders and high-profile investors. A seamless experience for the client which resulted in us working as its number one content partner, for several more future international events.