The Power of Words’ untold story
At The Power of Words, we have always been passionate about discovering and sharing untold stories. Today, we want to pull back the curtain and tell our own story—the journey that has taken us from a fledgling startup to a thriving collective of creative minds, united by a shared purpose.
From newsroom to boardroom
Our story began when our Founder and CEO, Tessa Parry-Wingfield, started her career as a journalist, spending years uncovering hidden truths and giving voice to the voiceless. When she made the leap into entrepreneurship, she believed that the same skills that made her a successful journalist—the ability to ask the right questions, think critically, and craft compelling narratives—could be applied to the world of business to create connected communications that resonate with audiences.
However, as our collective of writers and storytellers grew we realised that we needed a guiding light—a north star that would keep us on track and ensure we were making a meaningful impact. Through enlightening conversations with a client specialising in purpose-led growth, we explored and clarified our true purpose: to uncover and write untold stories for businesses while creating connected communications that bridge the gap between companies and their audiences.
This revelation was both exhilarating and daunting, but embracing this purpose gave us a newfound sense of clarity and direction. It became the filter through which all decisions were made, from the clients we worked with to the projects we took on.
Listening, actively…
At the heart of everything we do is a commitment to active listening. We do not just take a brief and run with it; we take the time to understand our clients—their challenges, goals, and unique perspectives. By asking questions, challenging assumptions, and looking for the stories that have not been told, we uncover the hidden gems that have the power to change things.
Throughout our entrepreneurial journey, we have learnt valuable lessons that have shaped The Power of Words into the international communications consultancy it is today. We know the importance of surrounding ourselves with the right people, embracing the power of change, staying true to our ‘why’, and taking care of ourselves and our team.
Shaping tomorrow’s stories
As we look to the future, we are excited about the possibilities that lie ahead. From exploring new formats and technologies to delving into the most pressing issues of our time, we know that we have a vital role to play in shaping the stories of tomorrow.
But we also know that we cannot do it alone. Putting power into words is a collaborative art, one that requires the input and insights of many different voices and perspectives. That is why we are always eager to connect with others who believe in the power of words as a driving force.
So, if you have an untold story waiting to be shared, we are here, ready to listen, discover, and help you bring it to life. And that is a story we cannot wait to help write.
